The Data & Technology Strategist

With 14 years in fintech, e-commerce, and big data, Ngoc Lai is the tech and data expert behind ZAM’s analytical edge. Formerly Head of Customer Profile Management at VNLife, he has built and scaled digital ecosystems, using data to expand cashless payment adoption and drive customer growth.

Ngoc began his career at KPMG Vietnam’s Hanoi Office, spending six years in Assurance Services. There, he developed a deep appreciation for applying technology and data in top-tier business consulting environments, shaping his analytical approach to problem-solving and innovation.

Certified by Harvard Business Publishing and ACCA, Ngoc combines technical mastery with strategic insight, translating complex data into business intelligence that fuels market expansion. His proficiency in customer analytics, digital commerce, and scalable growth strategies enables ZAM to develop data-driven investment and transformation plans.